Top notch product. Shoestring budget. Solution? A campaign produced on the cheap, exploiting their competitor's Achille’s heel: cardboard end caps used to prevent dirty oil from returning to the engine.
Banner ads and Facebook integration contributed to more than 100K Facebook fans and over 150K views on Youtube. Print campaign followed with similar digs on the folly of cardboard filtration.
Greg Nance - Writer
Brett Middleton - Art Director
Stu Mair - CD/Writer
Doug Fallon - CD/Art Director