SeaWorld was recovering from a PR disaster and needed help to bandage their image. Lucky for us, they had a lot of interesting initiatives that most people didn't know about, like the fact that they stopped using plastic straws, drink lids and bags in their parks to reduce their impact on the oceans. This print ad ran in the New York Times and Los Angeles Times to celebrate World Oceans Day and remind the public that SeaWorld's care for the ocean and its creatures actually does run deep.
Greg Nance - ACD/Writer
Berto Santana - ACD/Art Director
Ken Syme - Copywriter
Gabriel Schmitt - GCD