See for yourself:
Or just hear it, if that's more your speed:

Chapter 2: Light, bright and on budget

Chapter 3: Nesting in progress

We launched our catalog on Spotify and Youtube:
Then people started listening (over 485,000 minutes worth). And talking (233 segments). And posting (183 articles), like these:
We also discovered some very nice tweets that made us feel special:
All together we landed over 416 mentions across broadcast and digital press outlets, generating over 315 million earned media impressions with zero dollars of media spend. A truly... AUDacIOus feat, if you will.
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