![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/31c4a976-55f1-4d0e-8547-0f168a51fc5c_rw_1920.png?h=524e7338f2392b9fba7b81f41bce0496)
Case study:
Prologue and Chapter 1:
But wait! There's more. Like... a lot more:
Chapter 2: Light, bright and on budget
Chapter 3: Nesting in progress
We launched on Spotify and Youtube:
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/b2e51518-1cd1-4189-a4f2-3ccef6ed3de6_rw_1920.png?h=9b1c27d42a950228b19161714c3b4ed8)
And people started listening (over 485,000 minutes worth). And talking (233 segments). And posting (183 articles), like these:
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/ec9197f7-f160-4bac-9588-9131dc6e3af5_rw_1200.png?h=a7351bd9462e592cae90d2527483c8a5)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/f2e29f37-d12b-42f0-bb31-4bf7031ef724_rw_1200.png?h=2a72cdf2016dd77021ca716a9f1a3874)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/a8fe328a-02c1-4659-bf31-95ddeffda8d6_rw_1920.png?h=7287aafc96cf03d380e1634323db3dfd)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/da05a95a-2008-4208-b673-0b52ff292dbd_rw_1200.png?h=894180ae313399f1f92162dbf37105b8)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/b50a08e5-a8b4-4cf1-a33f-e48a2b6fdaa4_rw_1920.png?h=210c166bbad148a28b316dbb18a151cb)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/c334f3af-e4a7-48e7-bc72-783088038753_rw_1200.png?h=b433c063d923abf73316de4f9693dc02)
We also discovered some very nice tweets that made us feel special:
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/bd2ea678-5251-4c07-bdd1-86e67324c9a1_rw_1200.png?h=c158ea847648bed1a3f6552235a950a5)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/ac154625-3a8c-4ef4-88f6-38f42e1fbefe_rw_1200.png?h=31c749bfb40d7943ea366981e3776c67)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/b92e4b9b-cbd5-4b01-8c15-b10c43c098a6_rw_1200.png?h=8b156d3dbea784c19589a094024123eb)
All together we landed over 416 mentions across broadcast and digital press outlets, generating over 315 million earned media impressions with zero dollars of media spend. A truly... AUDacIOus feat, if you will.
Winner: 2022 Effies, Experiential Marketing - Silver.
Winner: 2021 One Show, Branded Podcast - Merit.
Role: Writer, Associate Creative Director.