Prologue and Chapter 1:
But wait! There's more. Like... a lot more:
We launched on Spotify and Youtube:
And people started listening (over 485,000 minutes worth). And talking (233 segments). And posting (183 articles), like these:
We also discovered some very nice tweets that made us feel special:
All together we landed over 416 mentions across broadcast and digital press outlets, generating over 315 million earned media impressions with zero dollars of media spend. A truly... AUDacIOus feat, if you will.
Winner: 2022 Effies, Experiential Marketing - Silver.
Winner: 2021 One Show, Branded Podcast - Merit.
Role: Writer, Associate Creative Director.