![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/23a90755-631b-4c70-b1a0-15d36b51f895_rw_1200.png?h=891f1c42ae521d95e4361e5fb1826962)
To tease the scavenger hunt, we posted a tiny puzzle:
And then the solution, which was also the bait:
To launch, we held a livestream from inside the tiny home. When it was time to start hunting, we posted instructions and dropped our first clue.
The first clue was a puzzle, which led to a post, which led to an influencer, who gave another clue, which led to another post, which revealed a secret letter. Like so:
Then we posted five more puzzles, which led to five more secret letters.
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/9df67cff-62e1-4df3-bf03-227cce97f554_rw_1200.png?h=b310a34587adfeff7fa6ffdb2c507adc)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/4b1e5dfe-9f2f-401b-816d-ab566e9b0d72_rw_1200.png?h=0d94b6dc1e30f11179010acdff65cdcc)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/7731fe10-28a7-4a88-a35b-a318901f3616_rw_1200.png?h=31ea64aac2719e9d99b77a125fb8b661)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/426628d3-ec0d-4040-955f-41822c3d0257_rw_1200.png?h=3981b095c28e357f70f4c09a10146fd2)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/c55eacfa-2a74-4067-ac00-b60c1e1dbb5c_rw_1200.png?h=afaeff6ccf156bcda4b20c15a348367a)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/72adaf08-8880-4f98-818c-20e046291f11_rw_1200.png?h=8c0688ceb8ab7c1a54a3adb9bf1e443a)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/8f522b93-d5a8-4065-bf39-8df76c0c62bf_rw_1200.png?h=252fd9115016c08e80e4ec9b82bde10b)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/42d94265-4a1f-44b6-9689-12c6e5025f6a_rw_1200.png?h=af93ff8dd66e4485cfc1a84d923b20e9)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/a9ac6266-5de7-4e18-9fd0-c35852c08820_rw_1200.png?h=6f1617c20887085640b7882711e01ba0)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/5a9119ef-de17-4f78-8477-966b44fbb8a3_rw_1200.png?h=6a5d22c321e7ae2370a8d74a40817988)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/493bfe50-00c9-4b6b-8087-a81b188ad057_rw_1200.png?h=13477332d5ed13b3b4657feb0db4a6a5)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/583746b7-92db-42cf-bdfa-ee1f452e7ea9_rw_1200.png?h=313cb65dab609b97d3d9fcfd1398a474)
The six secret letters combined like Voltron to form the password, K-L-I-M-A-T, which our hunters needed to enter to win this beauty:
Finally we posted (really) tiny reminders to keep our hunters motivated:
The best part? We brought a fun and much needed distraction to so many who were experiencing pandemic fatigue. Plus we transformed IKEA's follower comments from 😡🤬🥵 (due to supply chain issues) to 😍🥰😘. No, really:
Oh, and we got some nice buzz, too:
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/28c5c9c1-2ac9-4c71-a999-b25314260d42_rw_1200.jpg?h=ffe7e34d00a77c219cf48d9f706e4045)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/71792a67-e69f-4f60-abe5-b05c5562f4dd_rw_1200.jpg?h=9752fd5618b64322f56abcb247700e3c)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/6623b9fc-dc29-487c-aae3-801984435383_rw_1200.jpg?h=39d18c504aab8f07c1edde180d07934a)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/ef4721a4-bd72-4691-aec5-6c6b51b90380_rw_1200.jpg?h=d852fa8333b2c5c43104dbf7e5044089)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/044606b5-6583-4479-a144-b8737067d9d4_rw_1200.jpg?h=b66897dcd25bce85f4eb2c15f3334f21)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/27cf90f1-bb85-48f1-a728-460bda3d0c43_rw_1200.jpg?h=d928d7afa3c7cbe145bdb025df64ba4d)
Role: Writer, Associate Creative Director