To tease the scavenger hunt, we posted a tiny puzzle:
And then the solution, which was also the bait:
To launch, we held a livestream from inside the tiny home. When it was time to start hunting, we posted instructions and dropped our first clue.
The first clue was a puzzle, which led to a post, which led to an influencer, who gave another clue, which led to another post, which revealed a secret letter. Like so:
Then we posted five more puzzles, which led to five more secret letters.
The six secret letters combined like Voltron to form the password, K-L-I-M-A-T, which our hunters needed to enter to win this beauty:
Finally we posted (really) tiny reminders to keep our hunters motivated:
The best part? We transformed follower comments from 😡🤬🥵 (due to product supply chain problems) to 😍🥰😘. No, really:
More to come on this project when we announce the winner! 😁😁😁