Turns out, people really love IKEA meatballs and candles. Especially when they're put together.
We got a few press hits:
We then packaged up our candles as part of the IKEA Store in a Box - a miniature and multi-sensory version of all the iconic things you experience at IKEA stores:
Once customers entered our “store,” they encountered the sounds of entering a real IKEA store, along with a map leading to gifts for each of the other four senses.
Winner: 2022 Effies, Home Furnishings and Appliances - Silver.
Role: Associate Creative Director, Writer.