![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/cbda04c1-c496-49f1-aeb8-c599a2ad5c16_rw_1200.gif?h=c1a82971055febdc8a9a63f517588e42)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/be675a12-3038-435a-96f6-db42767349cd_rw_1200.jpg?h=4893c069fa0e123d19f17d11d39d2fbc)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/ba5d6ef6-1ee9-44f4-8897-6d38de514f27_rw_1200.jpg?h=788197eaf0786a200db04952587dc58a)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/dea79911-73a8-4345-b453-095fa27e1849_rw_1200.jpg?h=f738a6c2f966aea426ad4313cdbb78be)
Turns out, people really love IKEA meatballs and candles. Especially when they're put together.
We got a few press hits:
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/b350ff51-862f-4896-bad1-c6f9cfd5eeb4_rw_1920.jpeg?h=3412c6a8a1e1d67472c2c341282915e6)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/5ecd34fd-20d2-4415-809b-a1f9265af6a7_rw_1920.png?h=bfcdb214ea21ff6dc4d8b672a8a81920)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/8b4bc179-c8cf-4d26-adb7-672c04e10bd5_rw_1200.png?h=ca5ce039b6bf9f7ee778b94ef9e2f63f)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/244eafbb-e8de-4893-bd66-e072e2c96e69_rw_1200.png?h=6a65e281e2b3e3a9d528f029a665a547)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/79bcae82-0dcc-46c1-a9fa-9b264f0a2758_rw_1200.png?h=7b2a389f4debbd09175223c8f244591c)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/c321b5fa-8f8f-4419-94ea-84b2cedc1a98_rw_1200.png?h=ab5c2742678f5f7c8d5f50730244f4f2)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/80c00b2a-a03c-4af0-8ccc-205adb09c163_rw_1920.png?h=fb94abcffd92db341e4f32800d7cbb00)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/587835a7-890e-4b76-8829-01ddea8085d1_rw_1200.png?h=89c7c7b62e7cf708897473b6b6bbc005)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/ee8e5fc6-19b2-47c0-bf33-df3b3933f0df_rw_1200.png?h=8f976129e1871c4990c8553bc83c7e59)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/2fedc8ee-9d50-451e-9046-e6588bcf1653_rw_1200.png?h=c8aaa90b7b810262a9db209a03624264)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/e1896f40-84c5-4085-921c-5ceed7543fdd_rw_1200.png?h=46fff6989b150710aca30c415c650f97)
We then packaged up our candles as part of the IKEA Store in a Box - a miniature and multi-sensory version of all the iconic things you experience at IKEA stores:
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/09b9924d-8f17-4b93-8d93-df22c221a276_rw_1920.gif?h=a8eaa62cfd6ce0e420d3ef66562a580e)
Once customers entered our “store,” they encountered the sounds of entering a real IKEA store, along with a map leading to gifts for each of the other four senses.
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/bb44e07b-d8f0-4ad8-a766-f9b513688fb6_rw_1200.png?h=c33f5d14bb24a962f4ba9b04fc5426a2)
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/119528d6-43c9-404a-979a-4b501983f901_rw_1920.png?h=3b892266f9215d4925cafd3273f43097)
Mmm. Senses.
![](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/ec4209fe-06c9-430c-b50f-5940b460d82b_rw_1920.png?h=bcc102a302e8de6055aa829f1fc770a2)
Tab details:
![Swedish words for the five senses were revealed behind each opened tab, this one under the box's lid.](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/98d0dc0c-38f5-4a1f-9d26-cf02615d594c_rw_1200.png?h=6b10fbde59281e249b68770f42f75cf4)
Swedish words for the five senses were revealed behind each opened tab, this one under the box's lid.
![For a creativity break, we included a miniature activity book complete with mini colored pencils and maximum awesomeness.](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/b107d7a3-de1a-4434-80ee-6faa18e09c9a_rw_1200.png?h=c7ca043095fa94a9b80c5f5fdb20c65b)
For a creativity break, we included a miniature activity book complete with mini colored pencils and maximum awesomeness.
![A stress ball/mini pillow was tucked inside a tiny IKEA shopping bag/keychain. TBH it was kinda adorbs.](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/a70b42e7-8d62-44d4-9735-0af572ecafec_rw_1200.png?h=272fa0e34c31b86082262587ca7a414e)
A stress ball/mini pillow was tucked inside a tiny IKEA shopping bag/keychain. TBH it was kinda adorbs.
![For a taste of Swedish sustainability, seed paper for herbs to pair with IKEA plant ball recipes were included. Mmmm. Plant balls.](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/0f4be3b4-1ebf-4252-a053-28aa93d83f77_rw_1200.png?h=f7aac7a46623a4b07b5acd96fa8c2452)
For a taste of Swedish sustainability, seed paper for herbs to pair with IKEA plant ball recipes were included. Mmmm. Plant balls.
![And the pièce de resistance... our distinctive meatball candle with notes of meat and... meat.](https://cdn.myportfolio.com/20a3ddd7b170627a8eafc171652ee724/86183fe7-8bc4-4664-86ee-d02243c21a5e_rw_1200.png?h=1d04c38bd27d06db29ac45c86cf9dd5e)
And the pièce de resistance... our distinctive meatball candle with notes of meat and... meat.
Winner: 2022 Effies, Home Furnishings and Appliances - Silver.
Role: Associate Creative Director, Writer.