Turns out, people really love IKEA meatballs and candles. Especially when they're put together.
We got a few press hits:
We then packaged up our candles as part of the IKEA Store in a Box - a miniature and multi-sensory version of all the iconic things you experience at IKEA stores:
Once customers entered our “store,” they encountered the sounds of entering a real IKEA store, along with a map leading to gifts for each of the other four senses.
Mmm. Senses.
Tab details:
Swedish words for the five senses were revealed behind each opened tab, this one under the box's lid.
For a creativity break, we included a miniature activity book complete with mini colored pencils and maximum awesomeness.
A stress ball/mini pillow was tucked inside a tiny IKEA shopping bag/keychain. TBH it was kinda adorbs.
For a taste of Swedish sustainability, seed paper for herbs to pair with IKEA plant ball recipes were included. Mmmm. Plant balls.
And the pièce de resistance... our distinctive meatball candle with notes of meat and... meat.
Winner: 2022 Effies, Home Furnishings and Appliances - Silver.
Role: Associate Creative Director, Writer.