Turns out, people really love IKEA meatballs and candles. Especially when they're put together.
We got a few press hits:
We then packaged up our candles as part of the IKEA Store in a Box - a miniature and multi-sensory version of all the iconic things you experience at IKEA stores:
Once customers entered our “store,” they encountered the sounds of entering a real IKEA store, along with a map leading to gifts for each of the other four senses.
Mmm. Senses.
Tab details:
Swedish words for the five senses were revealed behind each opened tab, this one under the box's lid.
For a creativity break, we included a miniature activity book complete with mini colored pencils and maximum awesomeness.
A stress ball/mini pillow was tucked inside a tiny IKEA shopping bag/keychain. TBH it was kinda adorbs.
For a taste of Swedish sustainability, seed paper for herbs to pair with IKEA plant ball recipes were included. Mmmm. Plant balls.
