
We pasted wild postings to push interest to our pop-up store, which was located just steps away from the college's official apparel store.


Each T-shirt, sweatshirt and hoodie came with custom labels and tags:


Our webstore drove interested customers to take action by calling their representative.




The campaign got some attention from the press:





And then celebrities started spreading the word:



Even Breitbart had something to say about it:

Winner: 2017 LIA, Product Development - Gold
Role: Writer, Associate Creative Director