Student Body Armor

Gun lobbyists believe that more guns in the hands of more people in more places will make us safer, even in places like public schools and universities. We helped Cocks Not Glocks fight this absurdity with even more absurdity by launching a new brand of college apparel tailor-made for a "guns everywhere" world. Greg Nance - ACD/Writer Berto Santana - ACD/Art Director Gabriel Schmitt - GCD Ari Halper - CCO

Case study video:

We pasted wild postings to push interest to our pop-up store, which was located just steps away from the college's official apparel store.

Each T-shirt, sweatshirt and hoodie came with custom labels and tags:

Our webstore drove interested customers to take action by calling their representative.

The campaign got some attention from the press:

And then celebrities started spreading the word:

Even Breitbart had something to say about it:

Shortly after Student Body Armor launched, the state of Georgia joined the unfortunate club of states with campus carry laws. So we "recut" our commercial, customized especially for Georgia students:

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