We pasted wild postings to push interest to our pop-up store, which was located just steps away from the college's official apparel store.
Each T-shirt, sweatshirt and hoodie came with custom labels and tags:
Our webstore drove interested customers to take action by calling their representative.
The campaign got some attention from the press:
And then celebrities started spreading the word:
Even Breitbart had something to say about it:
Winner: 2017 LIA, Product Development - Gold
Role: Writer, Associate Creative Director