Case study video:
We pasted wild postings to push interest to our pop-up store, which was located just steps away from the college's official apparel store.



Each T-shirt, sweatshirt and hoodie came with custom labels and tags:


Our webstore drove interested customers to take action by calling their representative.




The campaign got some attention from the press:






And then celebrities started spreading the word:



Even Breitbart had something to say about it:

Shortly after Student Body Armor launched, the state of Georgia joined the unfortunate club of states with campus carry laws. So we "recut" our commercial, customized especially for Georgia students: